Nvidia’s 3080 GPU offers once in a decade price/performance improvements: a 3080 offers 50% more effective speed than a 2080 at the same MSRP. Given the widespread issues AMD users are facing with 5000 series GPUs (blue/black screens etc.), it is unlikely that AMD would have posed a rational threat to Nvidia’s market share this year. Nvidia’s price cuts are likely related to upcoming console updates. The seven year old hardware in both the Xbox One and Playstation 4 is due an update later this year. Whatever the motivation behind Nvidia’s price cuts, Christmas has come early for PC gamers who can look forward to an unparalleled gaming experience in class leading titles such as Cyberpunk 2077. At ultra settings, with ray tracing enabled, Cyberpunk 2077 redefines the boundaries of immersive gaming. It makes GTA5 look like Tetris in comparison. The combination of RTX+DLSS delivers stunning graphics that are several tiers higher than both AMD's best discrete GPUs and the upcoming consoles. In terms of real world performance, Nvidia’s 3000 series has more or less put AMD’s Radeon group in checkmate. Nonetheless, AMD’s marketers are capable of delivering elaborate BS albeit whilst struggling to keep a straight face. Their marketing infrastructure outsold Intel in the CPU market despite a 15% performance deficit. Without an appropriate social media marketing strategy, Nvidia will probably lose considerable market share, for all the wrong reasons. [Sep '20 GPUPro]